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Website rebranding and search
engine optimised content
At the start of 2008, PRG completed website rebranding,
design and build for BEST, taking their
online offering from a static, brochure site, which simply
provided information, to an interactive tool where applicants
can apply online, receive e-newsletters and contribute to
the BEST forum.
Search engine optimised content
Since the completion of the website rebranding,
PRG continues to work on the site, creating search engine
optimsed content, updating news, producing the e-newsletter
to promote the range of training services BEST offers – keeping
it at the top of Google.
Background
BEST is a leading provider of training for the building services engineering sector, covering heating and ventilating, air conditioning, refrigeration, plumbing and electro- technical services.
PRG has been working with BEST for over 10 years, building its profile in its key trade media through PR supported by marketing. Since 2003, PRG has been instrumental in the development of BEST’s corporate identity, changing and developing the company’s image – through logo design, literature production and most recently a new website.
To view BEST’s new website visit www.best-ltd.co.uk
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