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Welplan Ltd has been providing employee benefits to the hvacr (heating,
ventilating, air-conditioning, and refrigeration) industry since
introducing its Holiday Pay scheme in 1955. Welplan is uniquely positioned
to understand the industry’s needs as it is a wholly-owned
subsidiary of the Heating and Ventilating
Contractors’ Association
(HVCA).
PRG began working with Welplan to raise its profile,
both within and outside of HVCA membership, identifying the company
as an informed and dependable provider of tailored employee benefits.
Newsletter design
To reach Welplan’s target audience, PRG
uses its experience of design, copywriting, project management, and
journalistic skills to create a regular series of newsletters.
PRG has also used its in-house journalistic experience to research,
write and submit a series of features for specific trade publications,
focusing on industry issues while explaining the benefits provided
by Welplan, with a 100 per cent success rate.
Advertising
In addition to generating editorial coverage, PRG writes,
designs, and places adverts in the trade press for Welplan. These
strongly communicate how employee benefits also benefit employers,
who are their purchasers.
www.welplan.co.uk |
Title:
Welplan newsletter and advertising
Client: Welplan
Task: Raise awareness of Welplan’s product
offering, appeal to business owners
Skills & Solutions:
• Branding
• Graphic design
• Newsletter production
• Other promotional literature
• Advertising
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