Eastbourne Theatre brochure design
The Congress Theatre, Devonshire Park Theatre, Winter Gardens, and Royal Hippodrome Theatre are the cultural hub of the seaside town of Eastbourne. With a combined capacity of more than 4,500 seats, these theatres vary considerably in character and style.
Eastbourne Theatres wanted to modernise its seasonal brochures, making the information clearer. PRG recommended that it should produce some initial brochure design concepts, showing the front cover and one double page spread. The first design used large, rounded fonts and large images, expressing the theatres vibrant and animated persona. The second design emphasised the differences between each theatre by separating the copy and images in blocks, and highlighted the variety of performances by using lines and columns to structure the format.
Expressive brochure design
Eastbourne Theatres choose the fluid, more expressive first design, that could be easily echoed in advertising campaign. Eastbourne Theatres provided the copy and a selection of images for PRG to manipulate into the new design. PRG continued the new, fluid theme throughout each page and created a blend of images and copy that clearly highlighted all the information.
Following the success of the brochure, Eastbourne Theatres expanded its requirement of PRG to include lamp post posters, bus posters, bus shelters, press adverts and ‘What’s on’ posters.
To view the new Eastbourne Theatres website visit www.eastbournetheatres.co.uk
< Back to case studies
|
