REFCOM, the register of companies competent to handle refrigerants
in the UK, commissioned PRG to create marketing materials for its
Refrigerant Tracking Database. This software programme enables
firms active in the ACR industry to accurately track refrigerant
handling, creating an audit trail of every transaction.
To produce a leaflet, PRG brainstormed a number of ideas and recommended
the visual theme of penguins and a cold, icy backdrop. PRG developed
this theme with imagery of a penguin diving into water and a line
of penguins following each other across the ice, with the strapline ‘REFCOM
is moving forward.’ Other designs showed penguins nurturing
their young, with the strapline ‘REFCOM,
the new generation has arrived.’
Following the success of the leaflet, PRG also produced adverts
for the trade press, and DVD covers and stickers for product packaging.
PRG has also provided PR for the REFCOM Refrigerant Tracking Database,
and assisted in building a strong case for REFCOM’s entry
to the 2007 Cooling Industry Awards. The product won the Field
Service Innovation of the Year Award.
www.refcom.org.uk/
|
Title: REFCOM’s Refrigerant Tracking Database
Client: HVCA Publications / REFCOM
Task: Create marketing materials
Skills & Solutions:
• Strategic and creative
planning
• Artwork and design
• Production management |
