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Simpsons Independent Financial Advisors, who have a long-established
reputation for quality and service, identified a need to freshen
the look of their company. PRG was engaged to create a new corporate
logo and visual identity.
Visual identity
The new logo, with its more modern style, was carried across a
raft of promotional literature including a corporate brochure with
capacity for additional promotional cards, headed paper, compliment
slips, business cards, analysis pads, presentation folders, and
notepads. Completing the fresh new look for the company, PRG also
produced new window and reception signage for Simpsons’ offices
in Eastbourne.
PRG recently produced a direct mail campaign for Simpsons, inviting
guests to attend a pair of seminars on inheritance tax and investment
planning. Compared to the previous year, when PRG had not been
involved, the response rate to the mailing was better by more than
150%.
www.simpsonsifa.com |
Title:
New visual identity
Client: Simpsons Independent Financial Advisors
Task: Create a more modern visual corporate
identity and promotional literature
Skills & Solutions:
• Branding and logo design
• Graphic design for stationery
• Direct mail design and fulfilment
• Promotional literature
• Print production
• Building signage
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