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Private medical healthcare company Vasogenics pioneered the
life-changing EECP treatment for sufferers of severe angina into
the UK from the US. The company approached PRG with the ultimate
goal of gaining a namecheck in the Asian Leader and establishing
a revenue stream. PRG arranged two press events and
nicknamed the treatment "Vibrating Trousers" which
generated approx
£500k of coverage across the big regional and national dailies
including a full page editorial in the Daily Mail's Good Health
section...and the entire front page of the Asian Leader.
Vasogenics is the sole provider of Enhanced External Counterpulsation
treatment (©) in the United Kingdom
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Title:
Vibrating Trousers
Client: Vasogenics
Task: Consumer PR launch of revolutionary new
treatment for refractory angina
Skills & Solutions:
• Press relations
•
Strategic planning
• Event management
• Copywriting
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