View Our Latest Case Studies
How to turn a birthday celebration into a huge PR event
PRG helped AGE Concern Eastbourne raise its local profile and increase footfall to its day centre by organising a week of events to celebrate its 65th birthday.
A film production company with a difference
PRG revamped the website of film production company Smokescreen Visuals’ to give it a fresh, slick appearance. The aim was to highlight Smokescreen’s high quality of work and increase the company’s web presence.
The value of media coverage
PRG has the experience and vision to generate maximum media coverage with the smallest or largest budget. With over 30 year’s experience in the building services industry, PRG has been perfectly positioned to maximise publicity for Johnson Controls.
Good photos help generate trade media coverage
PRG client Goplasticpallets.com recently supplied plastic containers for a project to help a major pharmaceutical company speed up the production of its popular sports drink to meet demand for the London 2012 Olympics.
How advertising built a boiler brand
PRG positioned Keston as a premium brand, helping its products command premium prices, through creative advertising.
How we make websites work harder
Would you like more website visitors and more high-quality online sales enquiries? PRG has a proven ability to help you achieve this.
How PR prevented damaging bad news
Limiting the spread of bad news can be more important for brand reputation than generating positive media coverage, and in five years working with Keston Boilers, PRG was called upon to do this.
New e-commerce website hits the high street
PRG’s latest e-commerce site has hit the virtual high street. The Sporting Store website, www.thesportingstore.co.uk, boasts powerful payment encryption, an integrated Paypal facility and increased functionality.
Newsletters have staying power
As marketing budgets shift increasingly towards digital communications, it pays to remember that traditional marketing methods still have an important role to play. Printed materials, such as brochures and newsletters, are good examples of this. If written and designed well, they engage target audiences, communicate brand values and key selling messages, are given more reading time than digital alternatives, get viewed repeatedly and are often seen by more than one reader.
Energy Saving Trust enrols PRG
The Energy Saving Trust recently asked PRG’s PR team to publicise National Energy Saving Week.
Product launch turns up heat in boiler industry
PRG chose Benares - the UK’s first Michelin star Indian restaurant - as the venue to unveil Ideal Commercial’s new boiler range to the press.
Press launch highlights energy saving initiative
PRG helped the Energy Saving Trust (EST) launch National Energy Saving Week, which offered advice and incentives to the residents of Sussex. Because an eye-catching photo can sell in a story, PRG arranged a photocall with key members of the council and EST having fun with loft insulation.
Just the Property you’ve always wanted
Fairlight-based estate agent, Just Property, selected PRG to redesign its website based on the PR and marketing agency’s experience of working with local estate agents.
PRG makes the right move
PRG successfully overhauled a local estate agent’s website, improving its navigation system, making it easier to view on screen and highlighting calls to action to encourage visitors to make an enquiry.
A refreshingly good website by PRG
PRG successfully re-branded carpentry and loft conversion specialist, DW Carpentry, and gave the company a new corporate identity. To reflect the new brand, PRG built a website www.dw-carpentry.com as well as designing a new logo, business cards and letterhead.
PRG publishes trade association newsletter
When a leading trade association commissioned PRG to publish a high-quality newsletter, we quickly agreed it was essential to capture readers’ interest by offering useful business advice. The cover story – ‘10 Tips To Beat The Recession’ – proved to be a page-turner, and now PRG has been asked to produce a follow-up newsletter.
How a good PR service halted bad publicity
PR is widely seen as a method of generating positive publicity, but sometimes PR has an even more important role to play in minimising bad publicity, and that was the service PRG provided to a product manufacturer in mid-July.
Making advertising more effective
Even when you place an advert in exactly the right place to be seen by your target audience, there’s no guarantee they’ll look at it. That’s why creativity in advertising is prized – but it’s crucial for the art of creativity to be led by the science of marketing. This multi-disciplined approach is evident in PRG’s recent ad campaigns for products as diverse as pensions, boilers, business services and a musical.
Website revamp increases site traffic
PRG has successfully redesigned the website of luxury property developer Fivewalk Homes.
Automotive PR hires PRG to refresh brand
Automotive PR has hired PRG to update its website and logo, giving the company a contemporary look. The new website is clear, concise and easy to use, providing potential clients with the information they need.
Updating web content increases site traffic
Regular content updates to PRG’s LP Gas website over the last year have led to a significant increase in website traffic.
Regional
search marketing generates
website enquiries
PRG has designed three new websites for Local Authorities across four counties to promote government-funded grants to homeowners for free and discounted renewable technologies.
Regional press launch exceeds sales targets
PRG enrolled the assistance of a local celebrity to help launch its solar energy marketing campaign for East Sussex Energy Partnership, which achieved widespread media coverage and exceeded the Partnerships’ sales targets for solar energy grants.
Press launch achieves healthy media coverage
PRG achieved extensive local media coverage from the launch of its marketing campaign for Thames Gateway’s Warm & Healthy Homes Partnership, offering homeowners grants for insulation and savings on other energy efficiency measures.
Website redesign and search engine marketing
PRG revamped David Bailey Furniture Systems’ website to make the site more visually appealing and generate more targeted sales leads.
Promotional booklet and postcard design and production
The East Sussex Energy Partnership was formed by four Local Authorities to distribute government-funded grants to private homeowners, enabling them to install energy-saving measures such as loft and cavity wall insulation and solar panels.
Eastbourne Borough Council direct marketing booklet
Eastbourne Borough Council is one of 22 Local Authorities to be awarded government funding from 2007 to 2009 to help improve private homes in its area.
Welplan advertising campaigns
Welplan is the leading provider of employee benefits for companies operating in the building services industry. Welplan is a trusted supplier of life cover, disability cover, sickness benefit, pensions and healthcare.
PR launch for Towner art gallery
PRG was on hand at every step of the launch of the new major art gallery for the southeast, Towner. In the 10 months leading up to its opening in April 2009, PRG's PR and marketing team and graphic designers helped the Eastbourne-based gallery engage with the public through the press, events and marketing.