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Awards Ceremony Launch Event Management

EMLC, an independent charity specialising in leadership development in education, had a lot to tell the world. PRG organised a launch event for "The EMLC Education Leadership Awards" that would impress the 60 invited VIPs: an evening of champagne and cocktails, live jazz music, fine dining, and a keynote speech from a famous leader and motivator.

To emphasise the leadership theme, PRG selected as the venue the World Stage banquet room at Madame Tussauds, London, where guests were surrounded by waxworks of great leaders from history. As guests entered the reception bar, they were photographed beside an eerily lifelike waxwork of Winston Churchill.

PRG hired a guest speaker for the Award Ceremony launch event that was perfectly appropriate for leadership and education: former teacher Sir Clive Woodward OBE, the former England rugby coach who led England to World Cup victory in 2003. Speeches were also made from the stage by EMLC's Chief Executive and Chairman of the Trustees.

When guests left the launch event, they were handed an autographed copy of Sir Clive Woodward's book Winning!, with an EMLC-branded commemorative sticker and EMLC-branded bookmark. Guests were more surprised still when, a week later, they received through the post an OK!-style four-page newsletter with a front cover photo of themselves stood next to Winston Churchill!

EMLC's Chief Executive, Jan Marshall, said: "It was a fabulous venue and a fabulous evening."

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