• PR
• MARKETING
• ADVERTISING
• WEB
• DESIGN
• PUBLISHING
• CASE STUDIES
• PR
• Regional press launch exceeds sales targets
• Press launch achieves healthy media coverage
• Art gallery launch
• Press launch
• Trade campaign launch
• PR campaign launch
• Press coverage from photocall
• Christ's Hospital PR
• Emotional Bliss PR
• Vasogenics Consumer PR press event
• Marketing
• Advertising
• Graphic Design
• Web
• Publishing

Consumer media relations & educational PR for Christ's Hospital

Over a period of six months PRG secured exposure for Christ's Hospital school in a range of media, targeting consumer, educational, and local audiences, culminating in a slot on BBC TV's Blue Peter - a massive profile-raising educational PR exercise for the School. In June 2008, PRG's media relations generated further interest in Christ's Hospital's newly refurbished Boarding Houses, resulting in extensive coverage within key Independent School titles, plus a piece in Country Life magazine.

Background

Christ's Hospital is an Independent Boarding school with a difference, taking children on the basis of need, irrespective of their parent or guardian's ability to pay fees.

Despite having an interesting and very worthwhile story to tell, Christ's Hospital found it difficult to differentiate itself from other, fee-charging Independent schools. The audiences Christ's Hospital wanted to reach were many and varied, including perspective parents, pupils, teachers and donors.

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