- PR
- MARKETING
- WEB
- DESIGN
- PUBLISHING
- CASE STUDIES
- PR
- Marketing
- Find out who’s reading your e-shots
- Promotional booklet
- Direct marketing booklet
- Database promotion
- Entertainment marketing
- Awards ceremony launch
- Promotional postcard campaign
- EMLC postcard marketing
- How advertising built a boiler brand
- Making advertising more effective
- Welplan advertising campaigns
- HVCA Business plus advertising campaign
- Council grant advertising
- Council advertising
- Colt climate control advertising campaign
- Fivewalk Homes advertising campaign
- Graphic Design
- Web
- Publishing
- BLOG
Colt 'top to toe' climate control advertising campaign
The Colt Group is a leader in the design, installation and commissioning of all kinds of systems which control the internal environment, keeping building occupants comfortable and enabling the building owner or operator to reduce energy costs.
Colt wanted to reach the specifiers on building projects, to inform them that it provides three solutions for climate control – WRF air-conditioning, natural ventilation and solar shading – and that these are all compatible, allowing integrated and intelligent climate control.
The company asked for adverts to appear in Building Services Journal, a leading trade publication that contains many adverts showing photos of hardware. By daring to be different, picturing a pregnant lady, Colt's advert leapt out from the pages of the magazine and strongly communicated the message of ‘top-to-toe' climate control.