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East Sussex Energy advertising campaign

The East Sussex Energy Partnership provides government-funded grants to homeowners to help them save energy costs by installing measures such as loft and cavity wall insulation and renewable technologies such as solar thermal and solar PV. The scheme is managed and coordinated by Climate Energy Ltd on behalf of four Sussex Councils.

PRG's first advertising campaign put the spotlight on the Partnership's strongest offering to households, free insulation. This key message is communicated in an instant by a quirky, colourful image of a house wearing a woolly bobble hat, and by the corresponding headline ‘FREE insulation at the drop of a hat!'

The phrase ‘drop of a hat' implies that this is an easy-to-apply-for and promptly-delivered offer. The secondary message, 'cut your heating costs,' is supported by the promise that ‘thousands of people qualify' for a council grant.

The adverts appeared in a variety of precisely targeted outdoor locations, inside buses, and in local newspapers.

PRG also designed the East Sussex Energy Partnership logo and devised the strapline, 'Working with your local council,' which crucially distances the Partnership from less reputable installers of home insulation.

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