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Award-winning refrigeration database promotion

REFCOM commissioned PRG to develop advertising and promotion materials for its Refrigerant Tracking Database. This software programme enables firms active in the air conditioning & refrigeration industry to accurately track refrigerant handling, creating an audit trail of every transaction.

Database advertising

To produce a promotional database leaflet, the PRG agency team brainstormed a number of ideas and recommended the visual theme of penguins and a cold, icy backdrop. PRG developed this theme with imagery of a penguin diving into water and a line of penguins following each other across the ice, with the strapline 'REFCOM is moving forward.' Other designs showed penguins nurturing their young, with the strapline 'REFCOM, the new generation has arrived.'

Following the success of the leaflet, PRG also produced adverts for the trade press, and DVD covers and stickers for the database packaging.

Database promotion results

PRG has also provided PR for the REFCOM Refrigerant Tracking Database, and assisted in building a strong case for REFCOM's entry to the 2007 Cooling Industry Awards. The product won the Field Service Innovation of the Year Award.

Client Background

REFCOM, the register of companies competent to handle refrigerants in the UK

Visit the Refcom website at www.refcom.org.uk

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