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Eastbourne Borough Council direct marketing Information booklet
Eastbourne Borough Council is one of 22 Local Authorities to be awarded government funding from 2007 to 2009 to help improve private homes in its area.
The Council's aim is to increase the number of people living in “decent, warm and safe homes” in the town and to "improve the energy efficiency of private housing, reducing the number of families affected by fuel poverty and helping reduce the town's CO2 emissions."
To encourage applications for grants and interest-free loans, PRG's marketing campaign included the direct mailing of information booklets to households most in need of assistance.
The front cover of the 20-page booklet highlighted the campaign theme, 'Because you deserve it!' Left-hand pages throughout the booklet explained in simple, consumer-friendly language the different types of grants and loans available. Right-hand pages featured strong photographic portraits of Eastbourne residents with the heading 'It's Real!' and a brief explanation of the assistance they have received.