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• EMLC postcard marketing
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Postcard marketing campaign for independent charity EMLC

EMLC is an independent charity specialising in leadership development in education.

To increase awareness of the company's services, and to get its name firmly associated with leadership, PRG recommended direct mailings as part of a multi-faceted marketing campaign.

To contact sales prospects repeatedly, and yet engage rather than irritate them, PRG devised the 'Great British Leaders' series of postcards. Six postcards were produced. Each presented a different category of leaders (such as politicians, monarchs, and military) and each invited recipients to vote for the leader they thought the greatest.

The front of each postcard featured a Pop Art-style portrait and posed the question 'The greatest leader?' The rear of each postcard showed smaller portraits of four other leaders, gave brief narrative descriptions of them all, and invited recipients to read more and cast their votes on EMLC's website.

This imaginative approach got people thinking and talking.

PRG also helped EMLC significantly improve its database for these and other mailings.

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