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Entertainment marketing, press campaign for Visiting Mr. Green
The multi-award winning play Visiting Mr. Green embarked on a 10-week UK Tour in September 2007, starring acclaimed actor Warren Mitchell, best known as Alf Garnett in BBC TV sitcom Till Death Us Do Part. PRG was commissioned to take charge of all marketing and PR requirements for the tour, dealing with everything from design concept and print production through to direct mail, advertising and press liaison.
Entertainment marketing Campaign
The entertainment marketing activity included specially designed direct mail letters and postcards, e-flyers, national and regional advertising campaigns, regional radio advertising, and Acorn-based News Share distribution.
Visiting Mr. Green Press campaign
The press campaign resulted in national features in The Spectator, The Express Magazine, The Jewish Chronicle, The Stage, and The Lady, amongst others, as well as interviews with Warren Mitchell on Radio 4's flagship arts programme Front Row and Michael Parkinson's Radio 2 show.
This effective entertainment marketing and PR campaign resulted in consistently hitting the producer's targets and playing to packed houses throughout the tour.
Visit the Visiting Mr. Green website at www.visitingmrgreen.com