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Find out who’s reading your e-shots
The PRG e-newsletter software programme is providing valuable insights into audience responses.
After sending out sales e-shots or e-newsletters on behalf of clients, PRG is able to see who opened or ignored the email, when they opened it, which stories they clicked on to read in full, who forwarded the email to someone else, and who unsubscribed.
From this data, it is possible to form a more complete picture of what really interests your target audience. This, in turn, can influence the approach and emphasis of future marketing communications, making them even more effective.
PRG offers a comprehensive e-newsletter service, including graphic design, copywriting, mailing list management and response analysis. For more information about how PRG e-newsletters can work for you, please contact Kathryn Ranger on 01323 411044.