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Good photos help generate trade media coverage

PRG client Goplasticpallets.com recently supplied plastic containers for a project to help a major pharmaceutical company speed up the production of its popular sports drink to meet demand for the London 2012 Olympics.

A strong story hook and good quality photos helped PRG achieve media coverage worth a total of £11,000 for the company – the UK’s leading independent supplier of plastic pallets and containers – for a cost of only £1,465.

PRG recommended organising a photoshoot at the manufacturing plant to take photos of the plastic containers in use to accompany a case study for trade journalists. PRG sourced a professional photographer and provided a detailed brief to ensure the photographer captured photos of the containers throughout the entire manufacturing process. PRG then interviewed one of the project managers at the plant and wrote a case study which was distributed to trade magazines and websites in the materials handling, logistics and drinks manufacturing sectors.

PRG secured media coverage in four trade magazines and on five
trade websites worth a total of £11,000.

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