Challenge
Managed by Outsource Communications in Belgium and Johnson Controls Building Efficiency UK & Ireland division directly, PRG is responsible for the delivery of UK and Ireland relevant news and pan-European PR, where appropriate.
Our European PR collaborations for Johnson Controls have focused primarily on delivering relevant industry news to meet leading trade media outlets’ planned focuses, securing interviews and editorial coverage of latest project case studies, and proactively liaising with media regarding new feature opportunities related to industry trends and events.
Solution
PRG has the experience and vision to generate maximum media coverage with any sized budget. With over 35 years’ experience in the building services industry, PRG has been the ideal marketing partner to maximise publicity for Johnson Controls Building Efficiency UK & Ireland division since 2009.
Throughout 2015, PRG capitalised on Johnson Controls’ 125 years’ experience and knowledge to position the company as an authoritative voice on issues, such as environmentally sustainable low GWP refrigerant alternatives following recent HFC bans, developing progressive technology partnerships, and the company’s commitment to reducing greenhouse gas and carbon emissions.
Of the stories for which PRG generated coverage in 2015, the most popular amongst the HVAC trade media were about the innovative Metasys BMS learning lab that the Johnson Controls Building Efficiency UK & Ireland division created for students at UTC Harlow, the partnership between Cisco and Johnson Controls Building Efficiency UK & Ireland to integrate a new building and enterprise management system at Cisco’s UK HQ, and the project case study about Cranswick Country Foods’ £4m investment in a new industrial refrigeration system.
Result
In 2015, PRG’s work had the opportunity to be seen by over three million readers in the UK and Ireland via print and digital media titles, such as ACR Journal, H&V News, Cooling Post, Modern Building Services, BSEE, Smart Buildings magazine and CIBSE Journal.
Amongst the trade journals in the building services and energy sectors, PRG has a reputation for reliability and accuracy. This has been confirmed by the editor of a leading air conditioning and refrigeration magazine, who contacted the office about a feature article PRG had written and submitted on behalf of Johnson Controls. The editor remarked: “Rarely do I get an article that requires so little editing, is exactly the specified length for a full page, tackles the topic to the right technical depth and is well supported by high resolution images. Thank you for your hard work.”
