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Google Search marketing for building services training provider
PRG delivers Google Search marketing services for Logic4training, a leading training provider for the building services sector, including Pay Per Click and Search Engine Optimisation. This activity has resulted in an increase in visitors to its website and an increase in course enquiries, directly translating into sales.
PRG has employed a range of Google marketing activities, to assist www.logic4training.co.uk in its ascent up the leading search engines. All activity has been monitored using Google analytics, providing real data to measure the success of work carried out.
Since the start of work in November 2008, monthly visitor numbers have risen from 1,715 to 2,638 in March 2009 – up by nearly 50%.
Course enquiries, generated through the online enquiry form, have increased month-on-month, with a 57% increase from 84 registered in November 2008 to 132 in March 2009.
Site activity, such as downloads of the company's price list, is regularly monitored and in a typical month price information is being accessed up to 300 times, which potentially means more enquirers calling the training provider direct.
The increase in relevant visitors to the site has been achieved through Pay Per Click, the paid for ads at the top of Google, and Search Engine Optimisation - making sure a site is built correctly so it can be found by Google and then including in its content relevant keywords currently being searched for by Internet users. The more relevant a page is to the terms it is being found under, the more likely it is to be picked up by Google and potential customers.
Google Search marketing is a continuous process. Activity is dictated by the market place a business wishes to raise its online profile in and current trends in how potential customers are searching with relevant terms on the Internet.
To view Logic4Training website visit www.logic4training.co.uk