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- On brand brochure design
- Newsletters have staying power
- Trend puts PRG in control
- HVCA Business-to-business branding
- Welplan newsletter design and advertising
- CMS European launch
- East Sussex Airshow event invitation
- Eastbourne Theatre brochure design
- Airbourne air show
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Newsletters have staying power
As marketing budgets shift increasingly towards digital communications, it pays to remember that traditional marketing methods still have an important role to play. Printed materials, such as brochures and newsletters, are good examples of this. If written and designed well, they engage target audiences, communicate brand values and key selling messages, are given more reading time than digital alternatives, get viewed repeatedly and are often seen by more than one reader.
PRG’s design studio recently updated the style of a regular eight-page A5 newsletter for Welplan, the leading provider of employee benefits for companies in the building services industry. By mixing product information with helpful advice, the newsletter positions Welplan as the authority in its market place and is seen by recipients as a useful information source. As well as being sent to Welplan customers and prospects, the newsletter reaches more than 50,000 readers via three key trade journals.
PRG’s writers and designers have also produced high-quality
printed newsletters in the building services sector for training
provider BEST, boiler manufacturer Keston and trade association
HVCA.. All will vouch for their reader appeal and staying power.
If
you have stories worth telling, to demonstrate why customers
need
you, we can help you do it!
To find out more about our Graphic
Design and e-marketing
services, call us on 01323 411044 or email info@prgltd.co.uk