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Trade public relations campaign launch

To increase awareness of SummitSkills' 'Good Day' campaign – aimed at increasing employer engagement and promoting training in the building services engineering sector – PRG initiated a trade public relations drive.

Over a five-month period, PRG partnered with three of the sector's key trade magazines and placed a series of editorial features with each. The articles focussed on raising general awareness of the Good Day campaign and profiling employers and apprentices in the building services engineering sector.

To support the editorial features, PRG placed one half-page and one full-page advert in each of the media partner publications.

Public relations campaign results

In return for SummitSkiils' £4,250 trade public relations campaign management fee, PRG generated media coverage worth more than £70,000.

Background

SummitSkills is the Sector Skills Council for building services engineering, which represents the electrotechnical, heating, ventilating, air conditioning, refrigeration and plumbing industries.

Visit SummitSkills' website: www.summitskills.org.uk

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