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Press launch achieves healthy media coverage

PRG achieved extensive local media coverage from the launch of its marketing campaign for Thames Gateway’s Warm & Healthy Homes Partnership, offering homeowners grants for insulation and savings on other energy efficiency measures.

To launch the marketing campaign PRG arranged a humorous photo opportunity, which consisted of wrapping up five Council leaders in a giant woolly scarf commissioned by PRG. The scarf and location where chosen to illustrate the Partnership’s key messages – warmth, free help, energy savings and five Local Authorities working together – whilst offering a humorous slant to gain maximum media exposure.

Newspaper, radio and online media coverage

The press launch achieved media coverage in all five Local Authority areas – Basildon, Castle Point, Southend, Rochford and Thurrock – and included local news coverage, radio interviews and online media coverage.

Driving the marketing campaign

To capitalise on exposure from the launch and help drive enquiries, PRG recommended and managed a number of additional marketing activities, including:

• New website design and build – PRG designed a brand new website for the Partnership, complete with an online enquiry form to drive visitor enquiries.
• Marketing literature design – PRG produced a booklet to inform homeowners of the Partnerships’ offerings.
• Direct mail marketing – PRG researched and organised direct mail deliveries to targeted postal addresses in the five Local Authority areas, to encourage freephone number enquiries.
• Exhibition stand design – PRG designed and printed small exhibition stands, for Local Authority leaders to use to publicise the Partnership at local road show events.
• Local advertising campaign – PRG planned and managed a local media advertising campaign to promote the Partnerships’ insulation grants, freephone number and website address.

To view Thames Gateway’s Warm & Healthy Homes Partnership website visit www.healthywarmhome.org.uk

To find out more about our full range of PR and Marketing services, click here.

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