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Vasogenics Vibrating Trousers consumer pr press event
Task: Consumer PR launch of revolutionary new treatment for refractory angina.
Private medical healthcare company Vasogenics pioneered the life-changing EECP treatment for sufferers of severe angina into the UK from the US. The company approached PRG with the ultimate goal of gaining a namecheck in the Asian Leader and establishing a revenue stream. PRG arranged two press events and nicknamed the treatment "Vibrating Trousers" which generated approx £500k of coverage across the big regional and national dailies including a full page editorial in the Daily Mail's Good Health section...and the entire front page of the Asian Leader.
Vasogenics is the sole provider of Enhanced External Counterpulsation treatment (©) in the United Kingdom.
Skills & Solutions:
- Press relations
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If you require any further information on our PR Services, please call us on 01323 411044, email us on info@prgltd.co.uk, or you can send us your query via our easy to use enquiry form.