• PR
• MARKETING
• ADVERTISING
• WEB
• DESIGN
• PUBLISHING
• CASE STUDIES
• PR
• Regional press launch exceeds sales targets
• Press launch achieves healthy media coverage
• Art gallery launch
• Press launch
• Trade campaign launch
• PR campaign launch
• Press coverage from photocall
• Christ's Hospital PR
• Emotional Bliss PR
• Vasogenics Consumer PR press event
• Marketing
• Advertising
• Graphic Design
• Web
• Publishing

Emotional Bliss Positive Sexual PR & Media Relations

Task: Launch a new generation of vibrators into the UK and Ireland and increase traffic to the Emotional Bliss website.

Emotional Bliss, a company with a mission to take the sleaze out of the sex aid market with its range of 'intimate massagers', approached PRG (and no less than nine other agencies!) to pitch for its launch campaign. Having won through the proposal stage, PRG needed to secure national TV coverage for EB inside a month to win the account. Within four days the products were on This Morning as part of a 'tried & tested' feature that found its way onto TV's Naughtiest Blunders.

Campaign: PRG devised a three-month campaign to launch the Emotional Bliss range in Ireland.

A highly creative approach was required. PRG wrapped two double-decker buses in EB branding featuring the slogan: "Moan, moan, moan, why are women always moaning?" The vehicles travelled two privately owned routes through Dublin city centre for a fortnight. This highly innovative form of 'teaser' advertising created a 'way in' to press when 'mystery callers' complained to the authorities and various media…

Positive Sexual Media Relations

A series of press releases to announce the launch and updates on the success of the campaign were then sent to Irish media. Activity was complemented by negotiation of in-depth coverage across radio, magazines, newspaper supplements and problem pages.

In addition to generating widespread media coverage, PRG's campaign resulted in a three-fold increase in traffic to the client's website.

Coverage:

• 15 minutes of airtime on This Morning and spread on show's website which attracts 50,000 hits per day
• Double-page spread in Ireland's top women's consumer magazine, U
• Full page article in ‘Feelgood' supplement of The Irish Examiner
• Article in Ireland's Sunday Business Post
• Interviews on three national/Dublin radio stations, 98fm, Spin and Newstalk
• 10-weeks of listener reviews on Dublin's top radio station, Spin
• Coverage in the Irish Star, Hotpress, and The Independent
• Feature in Men's Health Magazine
• Article in Irish Marketing Journal

Skills & Solutions:

• Successful pitches to national media
• Ground-breaking advertising campaign

< Back