Challenge
The Uckfield based business which was formed almost 25 years ago approached PRG to generate brand awareness both locally and nationally. The challenge also included the creation of a strong package of marketing collateral to support existing Neva franchisees; this collateral would be dual purpose, needing to also attract new franchise leads.
Following a very successful 2015 which saw Neva scoop a number of business awards – including a regional winners in the 2015 British Chamber of Commerce awards – the company was keen to ensure it capitalised on its recent success. Neva also wanted to generate awareness of its wider services including its award winning C-Fleet app, which allows users to track fleets of vehicles around the UK.
As well as securing leases on a great range of vehicles, Neva were keen to ensure business owners understand that the Neva business model is about far more than just providing great cars and vans, the support package available to clients is vast, enabling them to ensure they’re compliant and providing an obligatory duty of care.
Solution
Neva was keen to put together marketing objectives for growing their presence at local business awards and exhibitions, as well as generating brand awareness on a national level.
We set about creating an engaging and informative infographic to target business leaders, showing the benefits of having an account with Neva and selling the ‘dream’ of leasing as a vehicle supply option. In addition to this, we also put together supporting marketing collateral for Neva’s franchisees across the UK, including designing an engaging pop up stand for the company’s presence at regional business events.
PRG also assisted Neva with the launch of its ‘trade vans’ this summer. These specialist vehicles are fully customisable for people working in trades, including carpenters, heating engineers, plumbers and plasterers. The vans received a great reception upon their social media launch, we backed up the launch with a detailed range of trade van flyers giving the team at Neva marketing collateral to distribute at local events.
Our work with Neva is ongoing, so as well as providing social media and blog content, PRG will be securing editorials in local, business and trade press to generate brand awareness and sell the concept of fleet management and vehicle leasing to the masses.
Result
Thanks to a solid social media and PR strategy, as well as detailed and measurable marketing objectives, Neva has been able to gain buy-in for a national marketing strategy from some key Neva franchisees.
Neva Consultants have recently won two awards in the Leasing Broker Federation awards, marking a successful end to 2016. Owing to Neva’s increased presence on LinkedIn, the team received a significant enquiry from a leading supplier due to their activity on social media.
Our ongoing work with Neva will focus on celebrating business and staff achievements and promoting the business’ vision of vehicle leasing being the primary source of car and van acquisition.
