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Product launch turns up heat in boiler industry
PRG chose Benares - the UK’s first Michelin star Indian restaurant - as the venue to unveil Ideal Commercial’s new boiler range to the press.
With over 100 years of manufacturing in the UK, Ideal Commercial wanted the press event to highlight its strong British heritage and the evolution of its brand with the unveiling of its ultra high-efficiency condensing boiler range, the Evomax. PRG selected Benares as the venue for the press launch as it fused together the nation’s love of spicy Indian cuisine with the heat of the boiler.
To make the event memorable, PRG organised a masterclass for
the journalists with renowned chef – Atul Kochhar – and presented
them with a goody bag containing chilli chocolate truffles and
an
Ideal-branded cookery book signed by Atul. Each journalist
also
received a press pack, which included a press release and
a
technical specification for the new Evomax boiler and a summary
of Ideal’s other product ranges.
Before sitting down to the four-course meal, the head of Ideal
Commercial gave a short presentation to introduce the Evomax
and
answered journalists’ questions.
As a result of the press launch, PRG has secured coverage
on the
Evomax in a number of industry trade magazines for early
2011.
If you require any further information on our PR Services, please call us on 01323 411044, email us on info@prgltd.co.uk, or you can send us your query via our easy to use enquiry form.