- PR
- MARKETING
- WEB
- DESIGN
- PUBLISHING
- CASE STUDIES
- PR
- Marketing
- Find out who’s reading your e-shots
- Promotional booklet
- Direct marketing booklet
- Database promotion
- Entertainment marketing
- Awards ceremony launch
- Promotional postcard campaign
- EMLC postcard marketing
- How advertising built a boiler brand
- Making advertising more effective
- Welplan advertising campaigns
- HVCA Business plus advertising campaign
- Council grant advertising
- Council advertising
- Colt climate control advertising campaign
- Fivewalk Homes advertising campaign
- Graphic Design
- Web
- Publishing
- BLOG
Promotional postcards marketing campaign
To celebrate its 75th anniversary, PRG designed a series of teaser promotional postcards, sent to potential and existing customers, depicting Colt buildings from around the globe.
Authentic Postcard Promotion
The postcards were from an anonymous sender, posted from the locations featured on the cards – with authentic postmarks. This marketing campaign also included print and online advertisements, plus a final, explanatory mailer - all of which incentivised readers to visit a promotional micro-site, created by PRG, where they could enter a competition and find out more about Colt's products and services.
Marketing campaign results
This resulted in a 25% increase in visits to Colt International's website over a three month period.
Client Background
Colt International designs, manufacturers and installs climate, smoke and architectural solutions for impressive commercial buildings around the world.
Visit the Colt website at www.coltinternational.co.uk