Challenge
PRG identified three key target audiences to cater for within the website: Employee Benefits for corporate clients, Personal Financial Planning for individuals and Partners for referral business. This redefined the focus of the previous site, which was heavily targeted at individual clients.
Solution
Our team of website design experts and web developers are experienced in producing websites to the latest SEO standards to maximise visitor traffic.
So, when Generation Financial Services chose PRG to redesign its existing site, our talented team was keen to get started – with excellent results. To give the website a more corporate and professional feel, our design studio modernised the Generation Financial Services brand by creating a new logo and a vastly improved web design which made use of fresh colours, in contrast to the previously dull colour palette.
Our SEO copywriters undertook detailed competitor and keyword research to determine the site navigation and page names and created a new sitemap that increased the number of pages from 10 to over 70. Our website copywriters wrote new keyword-rich copy for each page based on the SEO research results and geographic keyword targeting. As well as demonstrating the full range of services and products on offer, this improved search engine rankings and increased visitor numbers to the site.
Result
The early results were extremely positive with figures increasing across the board in the first month:
Visitor numbers = Up 54%
Page Views = Up 127%
Organic Search visits = Up 36%
Organic Search visits (excluding company name) = Up 179%
Since completing the website, we are delighted that Generation Financial Services has also asked for our support with other marketing projects.
Take a look at the website here: www.generationfs.co.uk
