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Updating web content increases site traffic
Regular content updates to PRG’s LP Gas website over the last year have led to a significant increase in website traffic.
In January 2010 PRG tracked a total of 2,865 visits to the LP Gas website in comparison to only 1,060 visits in January 2009 – an increase of more than 170%.
PRG applied search engine optimisation techniques to the LP Gas website, by introducing relevant keywords and key phrases to the site’s content and by keeping the content regularly updated with all the magazine’s latest news. As a result, the regular content updates have helped the site achieve a higher search engine ranking, which has had a positive affect on website traffic!
Sites that rank high in the search engines for terms relevant to the site’s business are easier for customers to find and can lead to increased website traffic and potentially more customer enquiries.
To view the LP Gas website visit www.lpgasmagazine.co.uk
To find out more about our Web services or for advice on Website Lead Generation, click here.
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