Rebranding with targeted campaigns for environmental services provider

Challenge

The main focus for the liquid waste management company based in Sussex and Surrey was to promote its new services and divisions and strengthen brand awareness across London and the South East, whilst reinforcing its presence within local professional communities. CountyClean Group was also keen to enhance its social media presence and gain impactful print and digital coverage in local, business and industry publications to target new commercial, industrial and domestic customers.

As well as refreshing their logo and designing a new website, the company asked PRG to create a strapline that would encompass the business’s objectives and complement CountyClean Group’s dynamic ambitions.

Solution

With our extensive marketing strategy, graphic and web design experience, PRG was a natural fit for CountyClean Group’s requirements. Alongside a dedicated account manager, our expert web team ran a full audit of the existing website to ascertain what could be optimised for a better visitor experience and improved search engine results. The new website – www.countycleangroup.co.uk – has a clean and engaging design that enables business and residential visitors to navigate the company’s array of services quickly and easily. As part of the online strategy, we have also optimised PPC spend and campaigns that support a strong presence across search engines and help to generate quality leads via the website.

To achieve digital and traditional media coverage, we created a set of marketing objectives and identified relevant industry and regional media to target and collaborate with on feature editorial opportunities. Whilst we were building the new website, we began positioning CountyClean Group as experts in their field via press release distribution and sharing relevant industry news, company project photos and announcements across social media channels that would generate interest from new audiences and raise brand awareness.

Result

PRG’s collaborative relationship with CountyClean Group has blossomed as we continue to deliver results as the complementary marketing arm of their business. The brand new, fully functional and multi-device responsive website was launched in August 2016 via a rebrand announcement PR that has been promoted via social media and has been published by a number of trade publications.

Furthermore, CountyClean Group MD Mike Walker was featured on the June 2016 front cover of Sussex Business Times and on the publications’ website, detailing the company’s rise to success and aspirational plans for the future. CountyClean Group has also started strengthening its brand in the South East by sponsoring The 1066 Business Awards in Hastings and The Eastbourne Business Awards, as well as collaborating with local business publications on relevant company news announcements.

Moving forward, PRG will continue to promote CountyClean Group’s new and existing services for commercial and industrial businesses and domestic clients, whilst ensuring that the company remains at the forefront of the environmental services industry. To facilitate brand awareness throughout the region, CountyClean Group will also be engaging more with business and community events throughout the South East of England over the next coming year.