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Smith & Ouzman provides commercial and security printing,
often working for clients who need to protect themselves against
forgery and counterfeiting. Foreign governments, for example, buy
the company’s tamper-proof ballot papers.
Search engine optimisation
This means Smith & Ouzman’s potential customers are
based all over the world, and one way of reaching them is via the
Internet. With this in mind, PRG produced a new website for Smith & Ouzman,
engineering the site to achieve search engine optimisation.
Within a week of the new site going live, it brought an enquiry
from the Mauritania Electoral Commission in northwest Africa, who
made a Google search for “ballot papers.” In the next
five days, Smith & Ouzman submitted a proposal to the Commission,
visited Mauritania for a meeting, and signed a £450,000 contract.
Smith & Ouzman’s sales director, Nick Smith, said: “I
think that’s possibly the fastest rate of return on an investment
we’ve ever made. Would our old website have given them our
name? Probably not. So well worth the £5,000 spent!”
www.smith-ouzman.co.uk |
Title:
Website re-development for Smith and Ouzman
Client: Smith and Ouzman
Task: Re-build Smith and Ouzman's website
to better showcase their offering and to add in Flash demonstrations
of Security Printing services.
Skills & Solutions:
• Web design and build
• Search Engine Optimisation and marketing
• Flash programming
• Copywriting for search engines
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