CMS European launch - website re-development, exhibition stand and marketing brochure
To assist CMS with its official launch into Europe at Photokina 2008 - the world’s largest trade show for the photographic and imaging industries - PRG created a new website, designed an exhibition stand and produced an information pack about the company.
PRG created a brand new website for CMS, which involved coming up with a 'new look' for the company and rewriting the existing site to better reflect the company's background and service offering to different sectors. PRG intorduced a number of new features to the website including news and careers sections, an online enquiry form and a video to highlight how CMS operates across Europe
PRG sourced an exhibition build company and worked with them to come up with a theme for the exhibition stand – the CMS lounge. To convey the company’s technical excellence and customer-focused approach, a sophisticated stand combining a refreshments bar and relaxed low level seating was designed using the company’s corporate colour scheme and key visual elements from the new website.
Following the exhibition, PRG secured press cpverage in the UK's main Photo Imaging trade magazine PIXEL and Dutch publications FotoMarkt and Fotovisie.
PRG also designed an A5 information folder with seven inserts - each highlighting a different area of the business - for CMS to hand out at the exhibition.
Results
Since it's launch in September 2008, visitors to the new website have increasesd by 141%
Background
CMS is an award winning engineering service provision company that provides service solutions to a wide range of technical equipment including photographic mini-labs, x-ray machines, ATMs and IT equipment.
www.machinehealers.com
< Back to case studies
|
