Increased sales through raised profile in building trade press
How PRG helped:
- Generated media coverage, through building trade PR, with a value three to nine times greater than the cost
- Increased the number of visitors to Colt's website, over a three-month period, by 30 percent
- Attracted enquiries leading to high-value orders through direct marketing to top architectural practices and the creation of an architect-friendly website microsite
- Raised awareness through building trade PR of Caloris WRF air-conditioning system, helping Caloris sales double from 2005 to 2006, treble from 2006 to 2007, then almost double again from 2007 to 2008
Business activity: With offices in more than 75 countries, Colt delivers systems and solutions in smoke control, ventilation, heating, glazing systems, solar shading and louver systems.
See some other ways that PRG has communicated building services companies key messages and helped sell products or services.
- HVCA - Full-service marketing and PR
- Johnsons Controls Inc - Technical marketing and promotion for a blue-chip corporation in the UK
- Keston Boilers - PR and advert design
- Gas Logic - Industry training marketing campaign
- SummitSkills - Sector Skills Council PR and marketing
- HVCA Publications - Comprehensive marketing strategy