Dragons’ Den buys into solar PV
When two of BBC2’s Dragons, Theo Paphitis and Deborah Meaden, agreed a couple of weeks ago to invest £120,000 in solar panel installer Ploughcroft Solar, they recognised the huge potential of this sector. Ploughcroft owner Chris Hopkins said the Dragons’ £120,000 would be helpful, but not crucial, as he’s expecting his business to make £600,000 profit this year. What he really wanted from them, he said, was help with business strategy for growth and – using a phrase repeated several times by Hopkins and the Dragons – “PR and marketing.”
Here at PRG, we can provide you with the crucial PR and marketing
support that helps you grow your solar business, whether you
are a manufacturer, distributor or large-scale installer. PRG
has more than five years’ experience marketing renewable technologies
including solar (business-to-consumer and business-to-business)
and 30 years’ experience providing PR and marketing support
to enterprises in the heating, plumbing and electrical sectors.
In a market that’s fast becoming more competitive, we know how
to help
you engage sales prospects more effectively than your
rivals.
PRG’s 18-strong team includes experts in all marketing channels:
websites, search engine optimisation, pay per click, e-shots,
marketing literature, direct mail, exhibition stands, consumer
and
trade advertising, and consumer and trade PR. As a full-service
agency,
PRG has no vested interest in recommending one particular
marketing
discipline over another - with expert judgment and
objectivity, we’ll
advise you of the best way to reach,inform
and convince your target
audiences.
For an informal chat about how we can help you grow your business,
please phone Account Director Phil Bingham on 01323 411044 or
email phil@prgltd.co.uk.
12th August 2011