East Sussex Energy Partnership
appoints PRG for green marketing initiative
Four Local Authorities in
Sussex are working together on a green marketing Initiatve
to encourage the take-up of Government-funded grants to help
homeowners save energy and cut heating bills.
The East Sussex Energy Partnership, managed and coordinated by Climate Energy Ltd, will install free or discounted insulation and renewable technologies to thousands of homes in the Eastbourne, Hastings, Rother and Wealden areas.
PRG has been appointed to publicise the East Sussex Energy
Partnership's offering following the immediate success
of its marketing activities for Eastbourne
Borough Council's housing renewals programme. The
campaign will include regional PR; advertising outdoors, on
buses, and in print; and direct-mailings of postcards and information
booklets to precisely targeted neighbourhoods.
Green marketing
launch
PRG is launching the campaign in early November with the distinctive motif of a house in a woolly hat.
Climate Energy is a multi-disciplined energy agency providing innovative solutions to local authorities, other registered social landlords, and private homes. From providing simple advice to homeowners to building complex funding solutions through its managing partnership, Climate Energy has a wealth of experience in Energy Efficiency and Sustainable Energy Solutions.
Climate Energy has realised in excess of £24m in CERT
funding for its clients in the last three years and its Energy
Efficiency Advice Centre, partly funded and supported by the
Energy Savings Trust, has provided energy efficiency advice
to over 30,000 individuals in the last four years.
www.eastsussexenergypartnership.org.uk
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