Public relations is one of the most powerful tools in the marketing mix. Publicity in the media through PR is more credible than advertising and can often make a long-lasting impact on public awareness for a fraction of the cost.
PR goes right to the core of PRG – it’s where we started some 39 years ago as a PR agency in Eastbourne and very much remains a key area of our business.
Experts in PR communications
Our expert PR team excels at building tailored PR campaigns that strengthen our clients’ brands and enhance their reputation. By keeping in regular contact with journalists – across the national, trade and local press – we understand what makes an interesting story, allowing us to quickly identify and cease a newsworthy opportunity.
Our friendly nature and professional approach have helped us develop valued relationships with all types of journalists, editors and bloggers, and secure impressive media coverage for our clients both online and in print.
Whether you’re looking to reach your audience using traditional PR, digital PR or a mixture of the two, a vital ingredient for all successful public relations that delivers tangible results is quality copywriting.
We will help position you as the experts in your field by recommending the most effective PR techniques to meet your objectives. Our skilled copywriters are experienced in writing all types of PR communications that engage and educate readers, and even more importantly, convince them to take action. This includes press releases, case studies, editorials, interviews and whitepapers.
Helping you manage your reputation
Should you find yourself in the unfortunate position of dealing with a PR crisis, we will provide the support you need to ensure that the situation is dealt with promptly and professionally.
We have experience of handling a variety of crisis situations, all of which have involved a combination of crisis PR, media liaison and reputation management to varying degrees.
Our public relations services
Our full list of PR services include:
- PR consultancy and advice
- Strategic PR planning
- Building and strengthening media relations
- Copywriting including press releases, case studies, editorials and whitepapers
- Press event management
- Pan-European PR
- Crisis PR
Want to know more about how public relations can help your business? Contact our experts today!
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