Full-service marketing and PR campaign to achieve widespread brand recognition
How PRG helped:
- Made the strategic recommendation of creating an umbrella brand to promote to a broader audience the wide range of products and services available from the HVCA group of companies
- Devised the brand name HVCA Business Plus, the logo, and the strapline 'You'll be surprised how much we can do for you'
- Recommended the strategy and produced the creative output of business-to-business advertising campaigns: 'I didn't know you could do that!' in 2007; 'Give yourself the competitive edge' in 2008, and 'Fight the downturn!' in 2009
- Managed a press launch which generated coverage in all leading building trade journals, reaching more than 100,000 readers and generating coverage worth 7.6 times the cost of the PR
- Designed, wrote, and engineered the brand's website and optimised its search engine rankings
- Attracted thousands of website visitors, many clicking-through to HVCA group companies' websites
- Achieved widespread brand recognition, from start-up, within two years
- Achieved significantly higher levels of awareness of the diversity of products and services offered by the HVCA
Business activity: The Heating and Ventilating Contractors' Association is the leading trade association for the hvacr industry, representing the interests of firms active in the design, installation, commissioning and maintenance of hvacr products and equipment. It is a member of GCI-UICP, the European umbrella body for the hvacr and plumbing sectors, and of CEETB, which represents all engineering specialists in construction.
See some other ways that PRG has communicated building services companies key messages and helped sell products or services.
- Colt Group - Building trade press
- Johnsons Controls Inc - Technical marketing and promotion for a blue-chip corporation in the UK
- Keston Boilers - PR and advert design
- Gas Logic - Industry training marketing campaign
- SummitSkills - Sector Skills Council PR and marketing
- HVCA Publications - Comprehensive marketing strategy