Technical marketing and promotion for a blue-chip corporation in the UK
How PRG helped:
- Ran proactive PR activities for the company's UK division, promoting Johnson's technical expertise, products and services to target audiences
- Subsequently appointed by Johnson's European HQ in Brussels as the UK partner in a pan-European network of PR agencies
- Developed and successfully placed stories in UK building trade journals on behalf of European HQ
- Recognised and developed UK-based story opportunities and shared these with partner agencies to generate media coverage in other European sales territories
- Provided UK market feedback and recommendations (topical issues, exhibitions and conferences of value, etc.) to European HQ
Business activity: Johnson Controls Building Efficiency makes buildings in 125 countries more comfortable, productive, safe and energy efficient. Johnson's products and services include hvacr equipment and control systems, industrial and commercial refrigeration, fire and security systems and service for commercial, industrial and residential buildings.
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