PR and advert design to position boiler manufacturer
How PRG helped:
- Communicated the key benefits of Keston products to specifiers and installers through a mixture of press coverage generated by PR, distinctive advertising, high-quality sales literature, and eye-catching exhibition stand design
- Established Keston's market positioning as a maker of high performance products with desirable leading-edge technologies
- Conducted independent market research which identified or confirmed customer opinions and helped define the emphasis of subsequent building services marketing communications
- Introduced the strapline ‘where others can't' to communicate Keston's unique selling proposition – providing technical solutions where others can't, and allowing installers the convenience (through uniquely long flues) to locate boilers where others can't
Business activity: Keston manufactures and sells, through the trade, domestic and light commercial boilers.
See some other ways that PRG has communicated building services companies key messages and helped sell products or services.
- Colt Group - Building trade press
- HVCA - Full-service marketing and PR
- Johnsons Controls Inc - Technical marketing and promotion for a blue-chip corporation in the UK
- Gas Logic - Industry training marketing campaign
- SummitSkills - Sector Skills Council PR and marketing
- HVCA Publications - Comprehensive marketing strategy