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New product launches

Launch PR speeds-up sales

When you bring to market a new product or service, potential buyers can be made aware of it through media coverage generated by PR.

A product launch is a useful 'hook' on which to hang a PR story, but its news value will pass quickly. You only get one shot at this and it's crucial that you take an accurate aim.

That's why we start with a well-planned PR launch strategy, identifying how to create positive publicity for you in the print, broadcast and online media that reach your sales prospects. We would typically expect to gain you media coverage at a fraction of the cost of equivalent advertising.

The launch story itself will be carefully shaped by the ex-journalists in our team to ensure it is interesting to the media at the same time as communicating your key selling messages. That way, the story gets widely published and broadcast, and your potential customers learn how your product or service will benefit them.

View our extensive list of PR Case Studies