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Pan-European Public Relations

Pan-European PR networks enable businesses to generate positive media coverage and sales enquiries in all of their international territories with consistency and cost-effectiveness. Forming a pan-European public relations network of PR agencies, with one in each country, offers important benefits, including:

• Multi-market cost efficiencies
• Multi-market co-ordination and consistency
• Local knowledge of each country’s media
• Understanding of best practice for engaging with press in each country
• No risk of mistranslation or misinterpretation
• Less need for expensive and time-consuming international travel

PRG’s European links

Johnson Controls (Building Efficiency Division) – PRG is part of a Pan-European network of six agencies located in Belgium, Germany, France, Italy and Spain. Managed by Outsource Communications in Belgium, PRG is responsible for the UK delivery of Outsource-coordinated pan-European PR for Johnson Controls’ Building Efficiency division.

Blue Moon – PRG works with Blue Moon Communication Consultants in Germany to deliver the UK element of a pan-European business-to-business PR campaign. Through this collaboration, PRG is connected to Blue Moon’s international PR network, which includes partner offices in Belgium, Denmark, Finland, France, Italy, the Netherlands, Norway, Spain, Sweden and the USA.