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Sales growth boosted by PR
PRG client Goplasticpallets.com, the UK's leading independent supplier of plastic pallets, is bucking the economic trend by reporting a 10% increase in sales this year - a result of its widening product range, first-class customer service, and proactive PR.
PRG is keeping the company's target audiences informed by generating coverage in key trade publications, including front-page news stories, case studies, comment pieces, and interviews.
Goplasticpallets.com also allocates a modest budget to print advertising; to ensure the optimum cost effectiveness of this, PRG advises on media-buying strategy.
The company's managing director, Jim Hardisty, said: "Some of our customers are telling us, 'You get everywhere,' which is exactly what we want to hear!"