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You're living proof that PR works!

Fighting the economic downturn, it's now more important than ever for businesses to grab the attention of potential customers and persuade them to make purchases. As that's unlikely to be achieved without actively engaging in marketing activities, it's worth knowing that one marketing channel is often more affordable than others: PR.

The fact that you're reading this shows that PR works. Good PR will put your business in front of your target audiences, get your key messages told, and help get your products or services sold.

A publicity campaign run by PR professionals should secure newspaper or magazine coverage, or radio or TV airtime, for a fraction of the cost of advertising. At PRG Publicity, if a client invests £1,000 in PR we expect to deliver £3,000 to £12,000 worth of positive publicity in return.

These are great results, but sometimes they are simply spectacular. Two months ago, PRG organised a PR campaign for the East Sussex Energy Partnership to promote solar panels to heat water. Within four weeks of a PR launch costing £3,000, enquiries had been received with a product-installation value of more than £2 million. Publicity was widespread because we staged the photo you see here - BBC weatherman Michael Fish nearly-naked in a hot bath – and distributed it with an expertly-crafted press release to regional media and national news agencies.

Creative ideas are crucial in PR, but they can be wasted unless supported by sound strategic planning and the ability to make your story interesting to outsiders. That’s why PRG employs ex-journalists in its 22-strong team.