• PR
• Business to Business
• Press & Media Relations
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• New Product Launches
• Press Events
• PR Credit Crunch
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PR

Generating valuable media coverage

By generating positive media coverage – in print, online, on radio or TV – PR will raise your profile, letting potential customers know who you are and why they need you.

While PR can serve as a lower-cost alternative to advertising, in many cases it is most effective used in conjunction with other marketing communications, as part of a multi-faceted campaign, and as PRG is a full-service marketing agency, we can advise on the right mix for your message.

PRG generates media coverage through:

• Strategic PR plans
• New product launches
• Effective press releases
• By-lined articles and feature stories
• Event management
• Photo calls
• Exhibition activities
• Relationship-building with key media
• Speech writing
• Crisis and issues management
• Awards entries
• Case studies
• Forward feature targeting