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Press events

Press events strengthen media relations and coverage potential

Press events do more than create positive publicity soon afterwards – by strengthening media relations, they also make good publicity more attainable in the future. A well conceived press event should lead to many pages of media coverage with a value far greater than the cost.

PRG knows the importance of a well managed and executed press event. Management of a successful press event includes the promise of a worthwhile story for journalists, supported by written information and photos they can reproduce; access to key company representatives who have been briefed beforehand; an element of
enjoyment to appeal to guests accustomed to VIP treatment, and a
venue or theme that demonstrates or echoes the key PR campaign
messages.

PRG has over 30 years experience working with the media, from
local papers to trade and national magazines, television, radio,
and now social media networks, developing relationships with
writers, journalists and editors who have come to trust PRG’s
reputation for reliable and creative press launches.

PRG has the ideas, the enthusiasm, and the experience to ensure
the media takes notice when you launch your company, product
or service at your press event.

To see some examples, please see our PR Case Studies.