Promotional postcards marketing campaign
To celebrate its 75th anniversary, PRG designed a series of teaser promotional postcards, sent to potential and existing customers, depicting Colt buildings from around the globe.
Authentic Postcard Promotion
The postcards were from an anonymous sender, posted from the locations featured on the cards – with authentic postmarks. This marketing campaign also included print and online advertisements, plus a final, explanatory mailer - all of which incentivised readers to visit a promotional micro-site, created by PRG, where they could enter a competition and find out more about Colt’s products and services.
Marketing campaign results
This resulted in a 25% increase in visits to Colt International’s website over a three month period.
Client Background
Colt International designs, manufacturers and installs climate, smoke and architectural solutions for impressive commercial buildings around the world.
www.coltinternational.co.uk
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