Solar marketing expertise
UK sales of photovoltaic solar panels and solar thermal collectors are set to boom in the next few years and we can help you compete for a slice of the market, whether you are a manufacturer, a distributor, or a large-scale installer.
PRG’s PR and marketing teams possess good knowledge of solar PV, solar thermal and other renewable technologies, and we have years of experience promoting energy efficient products in this sector.
A number of recently-introduced government incentives - the Feed-In-Tariff (FIT), Renewable Heat Incentive (RHI), Green Deal and Carbon Reduction Commitment (CRC) - are encouraging adoption of renewable technologies, and there’s some catching up to do: installed solar capacity in the UK lags behind leading European countries by about a decade.
Analysis by PricewaterhouseCoopers, the world’s second-largest professional services firm, reveals the current solar capacity of just over 32MW places the UK 11th out of 27 European countries – but PwC forecasts this could grow to 1,000 MW by 2015 and to 4-6GW by 2020. As solar panel production volumes increase, manufacturing costs will decrease, further accelerating market growth.
In a document analysing the UK solar PV market, PwC advises
solar
companies to identify their key channels to market and
segments
(domestic, commercial, and free standing) and to invest
in building
a strong brand across all main channels.
PRG can help you build your brand and communicate effectively
with
target audiences. In recent years, PRG’s clients with renewable
technologies have included Climate Energy, Colt Group, Ideal
Heating
and Johnson Controls.
14th March 2011