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Strategic ad planning

Affordable advertising strategies

Where you place your adverts will profoundly affect how well they work for you. Without the expert media buying knowledge of an agency, such as PRG, it is all too easy to waste money on advertising.

PRG can take you through the media buying minefield, building advertising campaigns on a solid foundation of smart strategic planning.

Working with a limited budget, cost-effective advertising is often a case of 'the right crowd, but no crowding'. Through knowledge and research, we will identify the media outlets that are best for you, ensuring your advertising budget is allocated effectively.

We look below the surface of media claims about audience size, also taking into account detailed information about audience demographics – age, income, geographic location, exact trade or profession and predisposition to certain types of media.

PRG plans advertising for businesses selling locally and nationally to other businesses, businesses selling regionally to consumers, and local authorities communicating regionally with their communities. We provide strategic advice for most types of advertising media – magazines, newspapers, websites, radio and outdoors.