Sector Skills Council PR and marketing
How PRG helped:
- Secured regular, extensive trade press coverage and occasional regional press coverage, informing employers about SummitSkills and encouraging individuals to train for careers in building services
- Created print advertisements and advised on advertising media-buying
- Gained editorial coverage with measurable values consistently much higher than the cost of PR. In a recent campaign, SummitSkills invested £4,250 in PR through PRG and achieved coverage worth more than £70,000
Business activity: SummitSkills is the government-sponsored, employer-led Sector Skills Council for the building services sector. Sector Skills Councils enable employers to influence strategic planning for skills and training, with the goals of reducing skills gaps and shortages, improving productivity, boosting workforce skills, and improving learning supply.
See some other ways that PRG has communicated building services companies key messages and helped sell products or services.
- Colt Group - Building trade press
- HVCA - Full-service marketing and PR
- Johnsons Controls Inc - Technical marketing and promotion for a blue-chip corporation in the UK
- Keston Boilers - PR and advert design
- Gas Logic - Industry training marketing campaign
- HVCA Publications - Comprehensive marketing strategy