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Trade association website attracts 55% more traffic
PRG has launched a new-look website for the leading trade association in the building services industry. The site provides a crucial online presence for the Heating and Ventilating Contractor’s Association’s over-arching brand, HVCA Business Plus, which brings together all the HVCA Group Companies.
PRG took care of all aspects of the website’s production, including site planning and structure, coding, graphic design, copywriting and search engine optimisation.
Replacing a four-year old site, PRG has made the new one easier to navigate, more appropriately styled for the brand’s character, and better optimised with keywords and phrases to attract more relevant visitors. This is already paying-off: in the first two weeks since going live, the site’s month-on-month traffic has increased by 55%.
By offering commercial, legal, and technical advice and assistance, HVCA Business Plus helps businesses in the heating, ventilating, air-conditioning, and refrigeration industries – known by the construction industry as the hvac or hvacr sector - improve their efficiency and profitability.
5th August 2011